在如今的互聯(lián)網(wǎng)上，網(wǎng)站已經(jīng)越來越多了，可以說有些行業(yè)的網(wǎng)站每天所產(chǎn)生的數(shù)量也早已超出人們所需求的數(shù)量了，所以，當(dāng)下制作網(wǎng)站越來越易，推廣網(wǎng)站卻越來越難了?！　∪绾翁岣呔W(wǎng)站的流量及訪問量？　　該如何提升網(wǎng)站的流量，在此，就根據(jù)自己以往做SEO的經(jīng)驗(yàn)，列出一些自己感覺比較有用的方法，以供大家參考。
　　In today's Internet, there are more and more websites. It can be said that the number of websites produced by some industries every day has already exceeded the number of people's needs. Therefore, it is easier to create websites now, but it is more and more difficult to promote websites. How to increase website traffic and visits? How to increase website traffic? Based on my past experience in SEO, I have listed some useful methods for your reference.
　　1、網(wǎng)站結(jié)構(gòu)的布局　　網(wǎng)站建好，盡量不要斷鏈，結(jié)構(gòu)不能太深，網(wǎng)站目錄結(jié)構(gòu)一次就定好，因?yàn)榫W(wǎng)站結(jié)構(gòu)的更改，容易使網(wǎng)站排名下滑，最好兩級(jí)目錄，每個(gè)目錄都優(yōu)化一個(gè)關(guān)鍵詞，每頁(yè)都仔細(xì)優(yōu)化，加上關(guān)鍵字，不要多，每頁(yè)放一兩個(gè)關(guān)鍵字就可以?！　×硗?，每頁(yè)都能有清淅的導(dǎo)航，最好每頁(yè)都能進(jìn)入網(wǎng)站的任一頁(yè)（雖不可能，但盡量，要做個(gè)全站的索引頁(yè)，地圖頁(yè)），這對(duì)SEO優(yōu)化是很有用的，因?yàn)槟憧梢园殃P(guān)鍵詞用拼音或是英文作為文件名，容易被搜到。
　　1. The layout of website structure: When building a website, try not to break links, the structure should not be too deep, and the website directory structure should be determined at once, because changes in website structure can easily cause a decline in website ranking. It is best to have two levels of directories, optimize one keyword per directory, carefully optimize each page, add keywords, not too many, just put one or two keywords per page. In addition, each page should have clear navigation, and it is best to have access to any page of the website on each page (although it is not possible, try to create an index page or map page for the entire site). This is very useful for SEO optimization because you can use pinyin or English as file names for keywords, which are easy to search for.
　　2、利用百度熱詞做SEO排名　　首先，在百度熱門詞列表中找到流量大的詞，做一個(gè)有關(guān)這個(gè)詞的的網(wǎng)頁(yè)，這個(gè)網(wǎng)頁(yè)最好控制在20KB之內(nèi)，然后做些這個(gè)網(wǎng)頁(yè)的反鏈。　　這樣子過了一些時(shí)候，你在計(jì)數(shù)器中會(huì)發(fā)現(xiàn)網(wǎng)站被一些搜索引擎收錄了，那就非常好做了，每每看看哪些詞的網(wǎng)頁(yè)點(diǎn)的人多些，這時(shí)你就改改這個(gè)網(wǎng)頁(yè)，可以為這個(gè)網(wǎng)頁(yè)多加些內(nèi)容，或者為個(gè)關(guān)鍵詞建一個(gè)目錄，做成一個(gè)小小的站中站等等，當(dāng)然要花些功夫了?！　∵@樣過了一年，可能你的網(wǎng)頁(yè)數(shù)量就有了300至400頁(yè)了，如果每頁(yè)都能有10個(gè)人通過搜索引擎找到你的網(wǎng)站，那不就是3000-4000IP了嗎，如果每個(gè)人都看兩三頁(yè)，那PV不就是1萬左右了嗎，這樣子流量就產(chǎn)生了。
　　2. Using Baidu hot keywords for SEO ranking, first, find the keywords with high traffic in the Baidu hot keyword list, create a webpage related to this keyword, preferably within 20KB, and then do some backlinks for this webpage. After a while, you will find that the website has been indexed by some search engines in the counter, which is very easy to do. Every time you look at which keywords have more people clicking on the webpage, you can modify the webpage by adding more content to it, or creating a directory for a keyword, making it a small website, etc. Of course, it takes some effort. After a year, your website may have 300 to 400 pages. If 10 people can find your website through search engines on each page, it would be around 3000-4000 IP addresses. If everyone reads two or three pages, the PV would be around 10000, which would generate sub traffic.
　　3、搜索引擎排名　　搜索引擎給網(wǎng)站帶來的流量將越來越大，其他一些門戶網(wǎng)站目前采取了收費(fèi)登陸，你可以根據(jù)自己的情況選擇，不過，我個(gè)人認(rèn)為，其投入和回報(bào)不太劃算?！　≈形乃阉饕?，目前用的最多的是百度和360，目前此兩個(gè)搜索引擎都有收費(fèi)服務(wù)，當(dāng)然也有免費(fèi)的，也就是我們常說的SEO排名?！　?duì)于收費(fèi)服務(wù)，根據(jù)自己的情況選擇，其他的搜索聯(lián)盟也有收費(fèi)排名服務(wù)，個(gè)人認(rèn)為價(jià)格較高，不太劃算?！　∪绻悴幌虢o他們出錢還想盡量獲得較好的排名的話，那么你就要根據(jù)他們的相關(guān)規(guī)律，優(yōu)化一下自己的網(wǎng)站，做一些詳細(xì)的SEO策略，如標(biāo)題優(yōu)化，標(biāo)簽優(yōu)化，內(nèi)容優(yōu)化等等。
　　3. Search engine ranking: The traffic that search engines bring to websites will continue to increase. Some other portal websites currently adopt paid login, and you can choose according to your own situation. However, in my personal opinion, the investment and return are not very cost-effective. Currently, the most commonly used Chinese search engines are Baidu and 360. Both of these search engines offer paid services, as well as free ones, commonly known as SEO ranking. For paid services, choose according to your own situation. Other search alliances also offer paid ranking services, but I personally think the price is relatively high and not very cost-effective. If you don't want to give them money and still want to achieve better rankings, then you need to optimize your website according to their relevant rules and do some detailed SEO strategies, such as title optimization, tag optimization, content optimization, etc.

　　4、增加些外部鏈接　　每天更新首頁(yè)一次，加點(diǎn)內(nèi)容，增加些外部鏈接等，哪怕是對(duì)方?jīng)]有和你鏈接，你也是可以鏈接別人的，不要以為吃了虧，大概搜索引擎的算法體現(xiàn)了互聯(lián)網(wǎng)“分享”的精神吧！　　向搜索引擎推薦外部鏈接的好處是大大的，由其是鏈一些和你站內(nèi)容相關(guān)而又流量大的，PR分高些的網(wǎng)站，網(wǎng)站的活躍度越高，搜索爬蟲就越是經(jīng)常光顧你的網(wǎng)站，當(dāng)然收錄的機(jī)會(huì)和收錄網(wǎng)頁(yè)的數(shù)量也越多嘍！
　　4. Add some external links to update the home page once a day, add some content, add some external links, etc. Even if the other party does not link with you, you can link with others. Don't think it's a loss. Maybe the search engine algorithm reflects the spirit of "sharing" on the Internet! The benefits of recommending external links to search engines are significant, as they link to websites that are relevant to your site's content, have high traffic, and have higher PR scores. The higher the activity of the website, the more frequently search crawlers will visit your website, and of course, the more opportunities and number of indexed web pages there will be!
　　5、導(dǎo)航網(wǎng)站引流　　對(duì)于一個(gè)流量不大，知名度不高，但比較專業(yè)的網(wǎng)站來說，導(dǎo)航網(wǎng)站能給你帶來的流量遠(yuǎn)遠(yuǎn)超過搜索引擎以及其它的方法，我曾經(jīng)對(duì)博客網(wǎng)站做了下統(tǒng)計(jì)，單單推薦給網(wǎng)址之家被其收錄在內(nèi)頁(yè)一個(gè)不起眼的地方，每天就給我的網(wǎng)站帶來100左右的流量。
　　5. For a professional website with low traffic and low visibility, the traffic that a navigation website can bring to you far exceeds that of search engines and other methods. I once conducted a statistical analysis of a blog website and recommended it to URL Home, which included it in an inconspicuous place on the inner page, bringing about 100 traffic to my website every day.
　　6、利用網(wǎng)摘來增加流量　　網(wǎng)摘站最近好多，但有流量的不是很多，可以在這些網(wǎng)站上注冊(cè)個(gè)帳號(hào)，收錄自己的網(wǎng)頁(yè)，如能在首頁(yè)出現(xiàn)，流量是不少的。
　　6. Using web scraping to increase traffic. Recently, there have been many web scraping websites, but not many have traffic. You can register an account on these websites, index your own web pages, and if they can appear on the homepage, the traffic will be considerable.
　　7、友情鏈接　　友情連接可以給一個(gè)網(wǎng)站帶來穩(wěn)定的客流，另外還有助于網(wǎng)站在百度和谷歌等搜索引擎種的排名?！　?duì)于交換友情鏈接，建議大家最好能連接一些流量比自己高的，有知名度的網(wǎng)站；再次是和自己內(nèi)容互補(bǔ)的網(wǎng)站；然后再是同類網(wǎng)站，同類網(wǎng)站要保證自己網(wǎng)站的內(nèi)容質(zhì)量要有特點(diǎn)，并且可以吸引人，要不然不如不連同類網(wǎng)站?！　【W(wǎng)站不要但求美觀，特別是商業(yè)網(wǎng)站，一定要實(shí)用第一，技術(shù)美觀等次之?！　×硗猓以S多朋友的網(wǎng)站，雖然不漂亮，而且有的還很難看，但卻實(shí)實(shí)在在給他們帶來了錢?！　『呛?，請(qǐng)記住這條網(wǎng)站設(shè)計(jì)理念，實(shí)用第一。
　　7. Friendship links can bring stable traffic to a website and also help the website rank on search engines such as Baidu and Google. For exchanging friendship links, it is recommended that you connect to websites with higher traffic and higher visibility than yourself; Once again, it is a website that complements its own content; Then there are similar websites. Similar websites should ensure that their content quality is distinctive and attractive, otherwise it is better not to connect to similar websites. Websites should not only strive for aesthetics, especially commercial websites. Practicality should come first, followed by technical aesthetics. In addition, many of my friends' websites, although not beautiful and some are even ugly, have actually brought them money. Hehe, please remember this website design philosophy, practicality comes first.
　　8、BBS論壇宣傳　　對(duì)于BBS論壇宣傳，雖然花費(fèi)精力，但是效果非常好，做網(wǎng)絡(luò)營(yíng)銷，就要以細(xì)節(jié)致勝，全面推廣，但建議BBS宣傳要選擇自己潛在客戶經(jīng)常去的論壇，或者人氣比較好的BBS論壇，在宣傳的時(shí)候，要注意以下幾個(gè)策略：　?。?）、不要直接發(fā)廣告　　不要直接發(fā)廣告，也不要一直連著發(fā)帶有明顯廣告的帖子，這樣的帖子很容易被當(dāng)作廣告貼被刪除?！　。?）、用好頭像，簽名　　頭像可以專門設(shè)計(jì)一個(gè)，宣傳自己的品牌，簽名可以加入自己網(wǎng)站的介紹和連接?！　。?）、發(fā)貼要求質(zhì)量第一　　發(fā)貼不在乎發(fā)貼的數(shù)量多少，發(fā)的地方多少，而帖子的質(zhì)量特別重要，為什么呢？因?yàn)榘l(fā)的多，但總體流量不多，我們發(fā)貼，關(guān)鍵是為了讓更多大額人看，變相的宣傳自己的網(wǎng)站?！　∷?，建議大家要發(fā)一些高質(zhì)量的帖子，專注一點(diǎn)，可以花費(fèi)較小的精力，獲得較好的效果，記住，我們所追求的是流量！　　另外，在論壇上，有時(shí)候?yàn)榱颂拥臍夥?，人氣，你也可以適當(dāng)?shù)恼覀€(gè)托，也可以自己注冊(cè)兩個(gè)帳號(hào)演一把！
　　8. For BBS forum promotion, although it requires effort, the effect is very good. When doing online marketing, attention should be paid to details and comprehensive promotion. However, it is recommended to choose forums that potential customers often visit or forums with good popularity. When promoting, the following strategies should be noted: (1) Do not directly post advertisements, do not directly post advertisements, and do not continuously post posts with obvious advertisements. Such posts are easily deleted as advertising posts. (2) Make good use of avatars. A signature avatar can be specially designed to promote your brand, and the signature can be added to the introduction and connection of your website. (3) Posting requires quality first. Posting doesn't care about the quantity or location of posts, but the quality of posts is particularly important. Why is that? Because we post a lot but overall traffic is not high, the key to posting is to attract more large audiences and indirectly promote our website. So, I suggest everyone to post some high-quality posts, focus a bit, and spend less energy to achieve better results. Remember, what we pursue is traffic! In addition, on the forum, sometimes for the sake of the atmosphere and popularity of the post, you can also find a suitable support or register two accounts to perform on your own!
　　9、郵件廣告　　廣告郵件目前大多都成了垃圾郵件，這主要是因?yàn)猷]件的發(fā)送都是盲目的，沒有針對(duì)目標(biāo)客戶來推送等原因?！　∷?，廣告郵件要設(shè)計(jì)的讓人喜歡，發(fā)給不討厭它的人，很不容易，具體來說，有以下幾點(diǎn)要求：　?。?）、標(biāo)題　　對(duì)于郵件的標(biāo)題，要吸引人、簡(jiǎn)單明了，不要欺騙人?！　。?）、內(nèi)容　　對(duì)于郵件的內(nèi)容，建議大家最好采用HTML格式比較好，另外，排版一定要清晰?！　〔贿^，廣告郵件群發(fā)如果搞好了，其效果卻是也非常有效，而且成本不高，目前，在國(guó)內(nèi)，200快錢就可以買到群發(fā)軟件帶1億個(gè)郵件地址，不過，要提醒大家一點(diǎn)的是：廣告郵件，且勿盲目的亂發(fā)，否則可能會(huì)取得相反的效果。　　另外，可以在自己的網(wǎng)站加入郵件列表功能，可以讓網(wǎng)友訂閱自己的電子雜志，然后在電子雜志種融入病毒式營(yíng)銷的相關(guān)策略，可以取得很好的效果。
　　9. Currently, most email advertisements have become spam emails, mainly due to the blind sending of emails and the lack of targeted customer recommendations. So, it is not easy to design an advertising email that is likable and sent to people who do not dislike it. Specifically, there are several requirements: (1) The title of the email should be attractive, simple and clear, and not deceive people. (2) For the content of the email, it is recommended to use HTML format, and the layout must be clear. However, if the mass sending of advertising emails is done well, its effect is also very effective and the cost is not high. Currently, in China, it is only 200 yuan to buy a mass sending software with 100 million email addresses. However, it should be reminded that advertising emails should not be blindly sent randomly, otherwise the opposite effect may be achieved. In addition, you can add a mailing list function to your website, allowing netizens to subscribe to your own electronic magazine, and then integrate viral marketing strategies into the electronic magazine, which can achieve good results.
　　10、病毒式營(yíng)銷　　病毒式營(yíng)銷主要是利用互利的方法，讓網(wǎng)友幫自己宣傳，制造一種象病毒傳播一樣的效果，下面也為大家介紹幾個(gè)常用的方法：　?。?）、免費(fèi)服務(wù)　　如果有條件，可以為網(wǎng)友提供免費(fèi)留言板，免費(fèi)域名，免費(fèi)郵件列表，免費(fèi)新聞，免費(fèi)計(jì)數(shù)器等等，然后這些服務(wù)中都可以加入選擇自己的廣告或者連接，由于是免費(fèi)，所以可以迅速推廣。　?。?）、有趣的頁(yè)面　　制作精美的頁(yè)面，或有趣的頁(yè)面常常在網(wǎng)上被網(wǎng)友迅速宣傳，可以制作一些精美的，或者有趣的頁(yè)面像朋友推薦，然后在QQ中宣傳，取得了很好的效果?！　。?）、其他方法　　以前，有位站長(zhǎng)為了服務(wù)網(wǎng)友，也為了宣傳自己的手機(jī)網(wǎng)站，用了這么一招：就是制作騰訊QQ除廣告顯IP版本，此軟件比原版QQ多了顯示IP的功能，而且還可以消除討厭人的廣告，所以被廣大網(wǎng)友喜歡，被眾多軟件下載網(wǎng)站收錄，曾經(jīng)在網(wǎng)上廣為流傳，伴隨著騰訊手機(jī)之家版本的廣泛推廣，手機(jī)之家網(wǎng)站的知名度和流量也獲得了很好的提升。
　　10. Viral marketing mainly uses mutually beneficial methods to let netizens help promote themselves and create an effect similar to virus transmission. Below are several commonly used methods: (1) Free services. If conditions permit, users can be provided with free message boards, free domain names, free mailing lists, free news, free counters, etc. Then, these services can be added to choose their own advertisements or links. Since they are free, they can be quickly promoted. (2) Creating exquisite or interesting pages, or interesting pages that are often quickly promoted by netizens online, can be done by creating some exquisite or interesting pages to recommend to friends and then promoting them on QQ, achieving good results. (3) In the past, a webmaster used this trick to serve netizens and promote their mobile website: creating a Tencent QQ version that displays IP addresses in addition to advertisements. This software has more IP display functions than the original QQ version and can also eliminate annoying advertisements. Therefore, it is loved by a large number of netizens and has been included in many software download websites. It has been widely circulated online, and with the widespread promotion of Tencent Mobile Home version, the popularity and traffic of the Mobile Home website have also been greatly improved.
　　11、活動(dòng)宣傳　　對(duì)于網(wǎng)站的推廣宣傳，線下搞個(gè)活動(dòng)宣傳也是一種很好的推廣方式，不過不是什么活動(dòng)都能夠有效果的，想有很好的效果，就必須有很好的策劃。　　對(duì)于線上的活動(dòng)，就需要你能發(fā)動(dòng)網(wǎng)友能自發(fā)的幫你推廣了，如何能夠讓看到你的網(wǎng)站的網(wǎng)友幫你宣傳呢？最基本的是自身網(wǎng)站要做好四個(gè)字：內(nèi)容營(yíng)銷。
　　11. Event promotion is a good way to promote a website, and offline event promotion is also a good way to promote it. However, not all events can be effective. To achieve good results, good planning is necessary. For online activities, you need to be able to mobilize netizens to spontaneously help you promote. How can you get netizens who see your website to help you promote? The most basic thing for one's own website is to do well in four words: content marketing.
　　12、網(wǎng)絡(luò)廣告投放　　網(wǎng)絡(luò)廣告投放雖然要花錢，但是給網(wǎng)站帶來的流量卻是很客觀的，不過如何花最少的錢，獲得最好的效果，這就需要許多技巧了?！　。?）、低成本，高回報(bào)　　怎樣才能做到低成本，高回報(bào)的效果呢？我的觀點(diǎn)是對(duì)媒體的選擇，如果想獲得知名度，那么就出錢到那些有知名度的網(wǎng)站投放，如果你只是為了流量，那么，就把這些媒體網(wǎng)站過濾掉吧，因?yàn)樗麄儍r(jià)格都很貴?！　∧敲催x什么樣子的網(wǎng)站作為投放媒體呢？我的建議是：名氣不大，流量大的網(wǎng)站?！　∧壳?，許多個(gè)人站點(diǎn)雖然名氣不是很大，但是流量特別大，在他們上面做廣告，價(jià)格一般都不貴，一些博客網(wǎng)站一個(gè)月才300塊，每天就可以給他帶來幾百的客流，比起那些競(jìng)價(jià)排名，實(shí)惠多了。
　　12. Although online advertising requires money, the traffic it brings to a website is objective. However, how to achieve the best results with the least amount of money requires many skills. (1) How can we achieve the effect of low cost and high return with low cost and high return? My opinion is about the choice of media. If you want to gain popularity, then you should invest in websites with high visibility. If you are only looking for traffic, then filter out these media websites because their prices are very expensive. So what kind of website should be chosen as the advertising medium? My suggestion is: a website that is not well-known but has high traffic. At present, although many personal websites are not very well-known, their traffic is particularly high. Advertising on them is generally not expensive, and some blog websites only cost 300 yuan a month, which can bring them hundreds of visitors every day. Compared to those bidding rankings, it is much more affordable.
　?。?）、高成本，高收益　　這個(gè)收益不是流量，而是收入，對(duì)于一個(gè)商務(wù)網(wǎng)站，客流的質(zhì)量和客流的流量一樣重要，此類廣告投放要選擇的媒體非常有講究。
　　(2) High cost, high profit. The revenue is not traffic, but income. For a business website, the quality of customer traffic is equally important as the traffic of customer traffic. The choice of media for such advertising placement is very particular.
　　首先，你要了解自己的潛在客戶是那類人群，他們有什么習(xí)慣，然后尋找他們出沒頻率比較高的網(wǎng)站進(jìn)行廣告投放，也許價(jià)格為高些，但是它給你帶來的客戶質(zhì)量比較高，所以給你帶來的收益也比較高。
　　Firstly, you need to understand the type of potential customers and their habits, and then search for websites with high frequency of exposure for advertising placement. Although the price may be higher, the quality of customers it brings you is relatively high, so the revenue it brings you is also relatively high.
　　比如：做SEO培訓(xùn)的，在一些有名的SEO博客或論壇上投放廣告，價(jià)格雖然有點(diǎn)高，但是帶來的質(zhì)量比較高，成為自己的目標(biāo)客戶也比較多，獲得了很好的收益。
　　For example, those who do SEO training and advertise on some well-known SEO blogs or forums, although the price is a bit high, the quality they bring is relatively high, and they have become their target customers and gained good profits.
　　對(duì)于商業(yè)網(wǎng)站，高質(zhì)量的客流很為重要，廣告投放一定要有目標(biāo)性?！　∪绻愕木W(wǎng)站有些頁(yè)面流量很高，而有些頁(yè)面流量很低的話，建議你可以利用現(xiàn)有的流量，帶動(dòng)新頁(yè)面的流量，比如可以在現(xiàn)有的網(wǎng)頁(yè)中加入彈出代碼，在顯眼的位置上放上引人注目的字眼，都可以吸引人點(diǎn)擊，一旦新頁(yè)面的內(nèi)容足夠吸引人，則可以守住固定訪問群。
　　For commercial websites, high-quality customer traffic is crucial, and advertising placement must be targeted. If some pages of your website have high traffic while others have low traffic, it is recommended that you use existing traffic to drive traffic to new pages. For example, you can add pop-up codes to existing web pages and place eye-catching words in prominent positions to attract clicks. Once the content of the new page is attractive enough, you can maintain a fixed audience.
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